Better busy than bored, I always say – no really, I say this all the time. Ask anyone. And somehow, February, short though it is always manages to be super busy. But that doesn’t mean I don’t have time for a quick update from the Modern Parlance media landscape and that’s what I have on my to do list for today.
On the Banburian, I’ve got the most recent editions of ‘Jones on Food and Travel‘ for your listening pleasure. What is it, you ask? A travel and food show hosted by photographer and travel writer Peter Jones who was kind enough to invite me to do a weekly spot called Deborah Dishes on Food. I’ve talked Peach Melba, food worth traveling for, national dishes and wacky food festivals. Also – I get to be a food taster every other week. We’ve tried everything from cheese to Caribbean food, fish and chips to pork pies. And chocolate. My goodness, the chocolate.
Early December through early January is traditionally a slow month for me – clients are winding things up, people go on holidays, the accounting departments suddenly have a lot to do. So I find myself using that time to catch up on articles I’ve bookmarked or white papers I’ve saved ‘to be read’ later. Here’s a small sample of what I’ve perused while taking down decorations, sipping mulled wine and generally eating too much.
The difference between marketing and advertising is more important than ever with increasing public impatience with ads and the the rising popularity of ad blocking. So Unilever is focused on producing material and content that the public does want –> Unilever is building in-house content studios (from The Drum)
In other news across the Modern Parlance landscape:
The Banburian is now on Instagram as ‘the_banburian‘ ). Of course, we’re still tweeting like made (@theBanburian) and writing all things Banbury up over on the Banburian blog. But hey, you can never get too much Banburian, right?
2017 promises to be another year of interesting projects, ebooks and more radio appearances (doing a regular stint on the local food and travel show – more on that later). If you’ve got any must read articles or big news, let us know!
Time for a “Summer is Almost Over” update about what has been happening across the Modern Parlance Landscape:
FOOD FAIR: On Fabulous Foodie, you’ll find What I Learned at Banbury Food Fair 2016 (Aug 22). The Banbury Town Fair has once again come and gone. As always, there were samples galore to try. We’ve learned over the years that once we’ve nibbled your way through the first batch of booths, had lunch and then nibbled and snacked our way through the rest – the idea of dinner often never occurs to us. But it’s not all about actually eating. It’s also about chatting with people about the food they have brought, prepped, turned into art or just enjoy. It’s an incredibly social occasion and with over 100 vendors, a day full of cooking demos and foodie’s everywhere – I always learn a lot.
Not to be left out, The Banburian has its share of Food Fair action as well. We always enjoy the Food Fair (the samples, the smells, the samples and the new products to discover. Did I mention samples?) but this year was particularly interesting since we got some behind the scenes time at the demos as well. This led to not only having quite a good view of the demos but having a chance in between to chat with the chefs including Jean-Christophe Novelli and Anita Chipalkatty). Modern Parlance Photos was hard at work and you can see the results in Banbury Food Fair 2016 in Photos.
BARKING IN BANBURY: It’s not all food however. On both the Banburian website and Twitter feed, we’ve started featuring the #dogsofbanbury and so far, the results and feedback have far exceeded my expectations. Highlighting local canine cuties is just another way for me to put a “new face” on Banbury and show people that there are many facets to this often overlooked gem of a town.
PHOTO GALLERIES: Speaking of a new way to look at Banburian, there was a new event added to the annual calendar this year – Street Trading Saturday (July 2). Not unsurprisingly, we were there to document to it. A more traditional event on the schedule was Armed Forces Day (June 25) and despite the rain, there was music marching and demonstrations for all.
TRAVELOGUE: From the Greater Gotham summer desk. What makes it a summer desk as opposed to a normal desk? The extra big glass of iced coffee. And the fact that it is covered with notes about my summer holiday. This year’s summer holiday was – like last year – a trip to one of the many Eurocamp locations and also like last year, in France. Last year we went to La Pointe St. Gilles in Bénodet (a mid-sized site with lovely coastal location just a short stroll into an equally lovely town). This year we ditched the coast and went a bit more inland to Domaine Des Ormes which was … well, it was big. Quite large, full of activities of all kinds and I must say extremely well laid out. Head on over to Summer Holiday @ Domaine Des Ormes to find out what I thought of the area, the facilities and the trip over.
So a busy summer starts a transition to an equally busy autumn. There are a few more events to attend and document, a possible return to radio, ebooks underway and *fingers crossed* a complimentary white paper or two for download. Tune in for updates!
Over on Greater Gotham, we’ve refocused on the travel and sight-seeing end of things and there are two new photo galleries – one from a day trip to Lichfield, UK and one featuring the varied and very personal messages you find on a walk across the Brooklyn Bridge. Both are the work and appear courtesy of Modern Parlance’s in-house photographer, dungeekin.
And that’s another exciting expansion, Modern Parlance Photos. We source images and photos for our projects from a number of well-respected and reputable sources but whenever and where ever possible, we like to use our own work. To that end, we have established a number of collections (food, architecture, travel, flora & fauna) and are adding more all the time. These images are suitable for use in ebooks, blogs, social media updates – any sort of digital publication – and we are happy to make them available for use by others upon agreement of terms. Visit our flickr page for an idea of the work we do and if you’re interested in a particular image or set of images, please contact us for details.
Finally, I invite you to visit and “like” the Modern Parlance Facebook page – you will find real time updates on what’s happening on the blogs, on the eBooks front and other Modern Parlance news as well as links I’ve found worth reading – and therefore worth recommending as well.
As you have no doubt heard, social media is here to stay and the success of small businesses and independents is increasingly tied to making the most of it. Not only by posting and publishing but by ensuring you boost your social media ROI by being available to customers on the road and in the neighborhood.
Your Customers are Mobile. Are You?
If your website isn’t mobile friendly, then you’re more than likely losing out to your mobile friendly competition. In 2015, almost 40% of all website traffic came from a mobile device and that percentage is only going to increase.
And don’t make the mistake of thinking that a “mobile-friendly” site is something you only need for eCommerce. Nothing could be further from the truth. Ensuring your site, your brand and your information are easily accessible and clear via mobile devices is critical for service providers, restaurants, tourist destinations, special events, etc.
Location is Everything
Social media success isn’t about throwing everything you’ve got at the whole world and hoping someone nearby notices. You have to aim at the right audience and for independent shops and small businesses, a lot of that audience is in your physical neighborhood. While boosting your activity levels on Twitter, Facebook, LinkedIn, Instagram, etc. – don’t neglect local groups on those platforms or sites such as Yelp or Foursquare.
Not only will this make you easier to find online (people often include a location in their search terms), but it means you have more chances to demonstrate your local know-how and to emphasis your neighborhood credentials. More and more people are looking for a chance to support their local economy. Give them a hand and let them know you’re there.
For other quick tips I’ve collected for small biz, check out
Been a hugely busy month so far here at Modern Parlance. The blogs have had a bit of a redesign, the Modern Parlance website is crisp and working well and I’m awash in a world of words. I’ve been outlining – actual outlining – for an upcoming food piece I’m rather excited about (more on that later). I can’t recall the last time I did an actual formal outline. I always make notes and I even do roughly outline-shaped things when organizing my thoughts but it’s been quite a while since I actually did one in this level of detail. It’s been … oddly, pleasing.
There is editing ongoing – interesting stuff about content marketing for a new remote client. I love a remote client. Go global or go home. Oh wait – I’m already home! The joy of working in my slippers never fades. There was a new restaurant review – this time we reviewed Castle at Edgehill, a place to please foodies and history buffs so you can imagine how much we enjoyed it.
But busy as I am (and better busy than bored), I’ve still had time to curl up with stories from across my relevant interests – food, content marketing, cats and Shakespeare. First up, food! Continue reading “Short Month, Busy Month”→
We adopted our cat Harry (aka Mr Moustache) from them last year and we were blown away by the dedication, hard-work and care that is taken in all aspects of what they do.
THE SITUATION: BARKS does an amazing job, exceptionally impressive when you consider they don’t have much of a budget. But they have a particular challenge facing them at the moment – sneeze barriers. Continue reading “Helping Felines Stay Flu-Free”→
Lots of Shakespeare events happening at the Globe & around the globe. All the world’s a stage, indeed.
I’ll be putting together a page of relevant links but check out the hashtag #Shakespeare400 on Twitter for a ton of links to info, online exhibits, schedules of performances, etc. Here are a few quick highlights I’ve made a note of:
Shakespeare’s Globe is throwing themselves into the 1616-2016 of it all with great abandon – as one would expect. They have a year long series of events and performances to mark the occasion.
For cinema lovers, there is a partnership between the British Film Institute and the British Council called “Shakespeare on Film” that takes 18 major film adaptations of Shakespeare on a tour of over 100 countries around the world. There will also be extesive screenings at BFI Southbank in London (fabulous to visit in any case)and in cinemas across the UK. If you like geographical context with your movie going, there is also film festival in Stratford-on-Avon.
If you are in the Chicago area, you are in luck! Shakespeare 400 Chicago celebrates everything Shakespeare with a yearlong arts festival in 2016.
If you feel like staying home and doing your Bardish celebrating in your PJs and slippers, there’s The Hollow Crown: The Wars of the Roses, Henry VI part 1 & 2 with Hugh Bonneville, Sophie Okonedo, Michael Gambon, Judi Dench and Benedict Cumberbatch and is due to be broadcast on BBC Two in April.
In Part 1 of my Small Biz Tips – Digital: A Big Boost for Small Biz – I discussed the way that small businesses and independent shops could use content marketing & social media to meet the challenges of today’s consumer-centric marketplace. My intention was to put content marketing in a context non-marketers could understand and to explain social media’s role in the content marketing landscape. I hope I succeeded.
It was, by necessity and design, very broad so by this time you’re probably wondering how can you make content marketing work for your business specifically?
We’ve discussed already how content marketing can take a lot of different forms: buying or gift guides, news round ups, FAQs, articles, lists, infographics, videos, etc. The form or forms you choose will depend on a number of things unique to your situation: time, resources, product or service offering, budget, skill set.
I’ve kept these ideas pretty broad and pretty basic to make the budget and skill set threshold as low as possible but don’t assume that being less costly or less complicated means these are less viable or useful. Digital really leveled the marketing playing field when it comes to cost and the tools available for creating and managing it require less technical skills than ever. Can you spend a lot of money on marketing get stuck in to the back end of building a website by hand? Sure, knock yourself out. The difference now is – you don’t have to.
So, now you know what content marketing is and what types of things fall under that umbrella – what happens next?