Early December through early January is traditionally a slow month for me – clients are winding things up, people go on holidays, the accounting departments suddenly have a lot to do. So I find myself using that time to catch up on articles I’ve bookmarked or white papers I’ve saved ‘to be read’ later. Here’s a small sample of what I’ve perused while taking down decorations, sipping mulled wine and generally eating too much.
- Important because silo-ed writing can be just as much a problem as silo-ed thinking –> Why three brains are better than one (from The Writer)
- Having a bad process is an obstacle. Having a good process is a huge help — How Barclays Cut Its Publishing Process From 6 Weeks to 3 Days (from Contently)
- An important distinction when you are trying to understand bigger content marketing picture and what it can do for you –> Native Advertising Is Not Content Marketing (from the Content Marketing Institute)
- The difference between marketing and advertising is more important than ever with increasing public impatience with ads and the the rising popularity of ad blocking. So Unilever is focused on producing material and content that the public does want –> Unilever is building in-house content studios (from The Drum)
- My love of social media collided with my love of dictionaries resulting in my great love for this article –> Who is the Genius Behind Merriam-Webster’s Social Media? (from lithub)
- Content is only as good and useful as your content management. If you can’t find it, adapt it or deliver it, it’s just gonna gather dust –> Marketers Are Creating More Content, but They’re Not Sure Why (from Contently)
- Sure, size matters – just not always in the way you think –> 6 SEO Advantages Small Businesses Have Over Major Firms (from SmallbizTrends.com)
In other news across the Modern Parlance landscape:
- The Banburian is now on Instagram as ‘the_banburian‘ ). Of course, we’re still tweeting like made (@theBanburian) and writing all things Banbury up over on the Banburian blog. But hey, you can never get too much Banburian, right?
- Some great conversations, tips and suggestions for the culinarily inclined over on Fabulous Foodie’s facebook discussion group.
2017 promises to be another year of interesting projects, ebooks and more radio appearances (doing a regular stint on the local food and travel show – more on that later). If you’ve got any must read articles or big news, let us know!