As you have no doubt heard, social media is here to stay and the success of small businesses and independents is increasingly tied to making the most of it. Not only by posting and publishing but by ensuring you boost your social media ROI by being available to customers on the road and in the neighborhood.
YOUR CUSTOMERS ARE MOBILE. ARE YOU?
If your website isn’t mobile friendly, then you’re more than likely losing out to your mobile friendly competition. In 2015, almost 40% of all website traffic came from a mobile device and that percentage is only going to increase.
And don’t make the mistake of thinking that a “mobile-friendly” site is something you only need for eCommerce. Nothing could be further from the truth. Ensuring your site, your brand and your information are easily accessible and clear via mobile devices is critical for service providers, restaurants, tourist destinations, special events, etc.
LOCATION IS EVERYTHING
Social media success isn’t about throwing everything you’ve got at the whole world and hoping someone nearby notices. You have to aim at the right audience and for independent shops and small businesses, a lot of that audience is in your physical neighborhood. While boosting your activity levels on Twitter, Facebook, LinkedIn, Instagram, etc. – don’t neglect local groups on those platforms or sites such as Yelp or Foursquare.
Not only will this make you easier to find online (people often include a location in their search terms), but it means you have more chances to demonstrate your local know-how and to emphasis your neighborhood credentials. More and more people are looking for a chance to support their local economy. Give them a hand and let them know you’re there.
For other quick tips I’ve collected for small biz, check out